MFA, Freightliner Ink Sound Clock Deal

The deal was brokered by Equity Management.

February 4, 2020

Mark Feldstein & Associates, a product development company and importer of home décor, seasonal décor and giftware, has signed a licensing agreement with heavy duty truck manufacturer Freightliner Trucks to design, manufacture and distribute a series of sound clocks. The agreement was brokered by corporate licensing company Equity Management on behalf of Freightliner Trucks.

“Freightliner Trucks has been the recognized innovative leader in over the road vehicles for more than 77 years,” says Mark Feldstein, president, Mark Feldstein & Associates. “Our one-of-a-kind series of sound clocks will uniquely reflect Freightliner’s rich history and will be very popular with both drivers and truck enthusiasts alike.”

The initial MFA x Freightliner product introduction will occur early in the second quarter of 2020, and will include wall and desk clocks, featuring Freightliner trucks on the dial and authentic truck sounds at the top of every hour. MFA has plans to release other Freightliner licensed

products in the future.

“The addition of Freightliner-branded items created by MFA will offer trucking professionals and enthusiasts a broad selection of unique items,” says Allan Haggai, channel marketing manager, Freightliner Trucks. “We are delighted to work with MFA to help advance our brands.”

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