License Global had a chance to speak with Paul Sparrow, managing director, licensing and consumer products,NASCAR
, to discuss the brand’s role in the licensing world, his journey in the licensing industry and more.
License Global: How did you get your start in licensing?
I had a degree in business with a concentration in accounting, but the savings and loan crisis killed the banking job market. I had a job offer from a retailer in Cleveland called Higbee’s and I took it. I moved over to sales and went to Carter’s, which led to a job in New York to run a division of OshKosh B’gosh, one of Carter’s competitors at the time.
The company did just an amazing amount of licensed product for “The Lion King,” “Toy Story,” all the [Disney] princesses, Warner Bros., “Space Jam,” Batman,
As part of that, I did have the NFL as one of my licensors, and a friend worked over there. He ran the consumer products group and called me one day and said, “We’ve got an opening in our licensing division. Are you interested?”
In sports licensing, it’s a pretty tight group. You get to know the industry well. I got to know the NASCAR folks, and they made me an off er to come down to Charlotte, N.C., 19 years ago.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.