IMG Acquires Majority Stake in Barrett-Jackson

Collector car auction and live events company gets new ownership.
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License Global

August 11, 2022

A Mercedes-Benz 300SL on display at a Barrett-Jackson auction.
A Mercedes-Benz 300SL on display at a Barrett-Jackson auction.Barrett-Jackson


has acquired a majority stake in Barrett-Jackson, a car auction and live events company.

IMG will serve as Barrett-Jackson’s strategic partner. Craig Jackson, chief executive officer, Barrett-Jackson and his team, including president Steve Davis, will look to leverage IMG and Endeavor’s global network and expertise in building event experiences and brands.

“Pairing Barrett-Jackson with the unique power of the Endeavor network is an unparalleled opportunity for our company, immediately opening doors to amplify and accelerate the growth of Barrett-Jackson as a global lifestyle brand," says Jackson. "I couldn’t be more excited to have the best partner as we look to optimize our fan experience and create new touchpoints for car enthusiasts around our live events and media offerings.”

“After more than 25 years with Barrett-Jackson, I can’t wait for this next chapter for our customers,” says Davis. “We’ve built something incredibly special and with the expertise and relationships of IMG, Craig

and I look forward to elevating our offering and attracting a whole new generation of fans.”

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