Collector car auction and live events company gets new ownership.

License Global

August 11, 2022

1 Min Read
A Mercedes-Benz 300SL on display at a Barrett-Jackson auction.
A Mercedes-Benz 300SL on display at a Barrett-Jackson auction.Barrett-Jackson

IMG has acquired a majority stake in Barrett-Jackson, a car auction and live events company.

IMG will serve as Barrett-Jackson’s strategic partner. Craig Jackson, chief executive officer, Barrett-Jackson and his team, including president Steve Davis, will look to leverage IMG and Endeavor’s global network and expertise in building event experiences and brands.

“Pairing Barrett-Jackson with the unique power of the Endeavor network is an unparalleled opportunity for our company, immediately opening doors to amplify and accelerate the growth of Barrett-Jackson as a global lifestyle brand," says Jackson. "I couldn’t be more excited to have the best partner as we look to optimize our fan experience and create new touchpoints for car enthusiasts around our live events and media offerings.”

“After more than 25 years with Barrett-Jackson, I can’t wait for this next chapter for our customers,” says Davis. “We’ve built something incredibly special and with the expertise and relationships of IMG, Craig and I look forward to elevating our offering and attracting a whole new generation of fans.”

Read more about:

IMG

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like