IMG has secured a robust assortment of partners to further extend the tire brand's reach throughout the EMEA region.

With the help of its licensing agent, IMG, the Goodyear Tire & Rubber Company is driving into Europe with a host of new categories in its lineup.

First, Goodyear has teamed up with PWB to launch a collection of Goodyear-branded workwear that adheres to safety standards. The new range will be available next spring. Goodyear has also debuted a new safety footwear collection that will be available in the U.K. and France.

IMG has also signed on Punc to develop Goodyear-inspired clothing, which is available via the Goodyear e-commerce site, as well as partnered with Nostalgic for a collection of vintage signs throughout Europe. The company is also currently planning to release Goodyear apparel and footwear in Portugal and footwear in Turkey.

The licensing agency has also tapped Carrefour to distribute Goodyear power tools throughout its retail locations in France, Spain and Poland.

Additionally, the brand most recently teamed up with Itrike to launch its range of environmentally friendly, three-wheel vehicles throughout Europe. The range includes two vehicle models designed for those who want an eco-friendly way to travel. The Goodyear three-wheel vehicles are now available throughout Europe.