Formula 1, Fanatics Extend Partnership

"We are pleased to extend our e-commerce and licensing partnership with Fanatics on the back of an exceptional 2020 performance, which follows the remarkable growth we have seen over the last few years," says Ben Pincus, director, commercial partnerships, Formula 1. "Our ambition is to serve all our fans no matter where in the world they are located, and our focus in the years to come will be to access new markets and grow strategic territories like China."

The extension will see Fanatics retain global e-commerce and manufacturing rights and is announced following a year in which sales on the official online F1 Store grew by more than 40 percent globally.

"We have worked in partnership with Formula 1 for several years now and grown its global merchandise business significantly in that time,"