License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ferrari.png

Ferrari Refocuses Brand Equity with Armani Fashion Partnership

Two iconic luxury brands have joined forces to fuel a new fashion collaboration.

Ferrari has entered into a new fashion collaboration with Giorgio Armani to drive more value from each brand’s heritage, the Associated Press reports.

“Jettisoning licensing that [doesn’t] properly represent Ferrari,” the new fashion project is engineered to refocus the brand equity and bring new vitality to the company, according to Louis Camilleri, chief executive officer, Ferrari.

The AP reports that Ferrari’s brand value is only recently being transformed into profit, climbing the ranks of Brand Finance’s most valuable luxury brands list from 350th (2014) to 7th (2019).

Ferrari will also be placing more emphasis on experiential, building on the two theme parks in Abu Dhabi and Barcelona, as well as the two museums in Italy.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish