The collection, designed by artist Madsteez, pairs 3D art with one-of-a-kind physical items and experiences including a fully restored original DMC-12, a DeLorean edition super-73 electric bike and a spot amongst the DeLorean waitlist. The collection tells the history of the car via animated 3D NFTs, highlighting notable years with accompanying one-of-a-kind physical items.
“We’ve always been committed to finding both traditional licensing and innovative co-ventures for clients, and NFTs provided the perfect way to not only tell a brand story with wide earned media coverage, but also generate meaningful revenue on a long-term basis,” says Maria Alcaide, partner, Brand & Blend.
“DeLorean enthusiasts are always seeking new ways to connect with the brand, and we are excited to be collaborating with a first-class team to bring this collection
The DeLorean 40th Anniversary NFT Collection can be viewed at DeLorean40NFT.com. The three special edition auctions are open now and will conclude on Monday, June 28 at 8pm EST.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.