"We are very excited and proud to be entering this new partnership with BMW, one of the most powerful leaders in the automotive and motorcycle industry,” says Massimo Renon, chief executive officer, Marcolin Group. “BMW has a strong influence in fashion, with products that are exciting to luxury audiences globally. We believe that the BMW brand, with its solid worldwide presence and innovative fashion design, will fit perfectly within our portfolio. We are confident that this partnership will have great success."
The brand portfolio for Marcolin currently includes brands like Tom Ford, Bally, Moncler, Sportmax, Victoria's Secret, Roberto Cavalli, Swarovski and Guess. The company reports it sold about 14.6 million eyeglasses in 2018.
The eyeglass collection for the German car brand will include the sporty, color-blocked BMW M Motorsport collection as well as the high-performing
The eyewear collections will be available globally next year through Marcolin Group's distribution network and in the travel retail channel.
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