The partnership will see
manage and grow
global licensing program across the toys, collectibles and interactive product categories. The agency will support existing licensees and utilize its extensive network to extend the automotive brand’s product offering into new partnerships.
Driven by its Beyond100 strategy, Bentley is pursuing a sustainable, wholly ethical role for the luxury sector. Beanstalk will work with Bentley to ensure that the toys, collectibles and interactive program reflects the brand’s mission and positioning, while engaging with consumers of all ages.
Related:What’s New for Beanstalk?
“We are truly honored to be partnering with Bentley to leverage Beanstalk’s rich experience working with the world's leading brands,” says Allison Ames, president and chief executive officer, Beanstalk. “By combining Bentley’s
Beanstalk is exhibiting at Brand Licensing Europe 2022. Find more info
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