NHRA, Neonetics Partner to Launch Neon Signs for Racing FansNHRA, Neonetics Partner to Launch Neon Signs for Racing Fans

The National Hot Rod Association (NHRA) has partnered with Neonetics to launch a collection of neon signs and clocks designed for racing enthusiasts. The new products aim to offer fans home and business decor inspired by drag racing culture. JRL Group, the NHRA’s licensing agency, secured the licensing partnership.

This collaboration supports the NHRA's larger licensing efforts to broaden its lifestyle product range. Current areas of focus for licensing include apparel, home decor and garage essentials, such as automotive tools and accessories.

In December's issue of License Global, Andy Lieb, president, JRL Group, explained how, in automotive and motorsports, licensing allows brands to expand their reach, diversify revenue streams and strengthen their brand equity.

License Global's Automotive Special Report explores how global automotive businesses are taking their brands off-road.