HUF, Toyota Celebrate Land Cruiser with Collection

Coming off the release of the HUF x TRD collection, HUF teams up again with Toyota for a new collection that celebrates the heritage, design and influence of the Land Cruiser SUV. Coinciding with the 2024 reboot of the vehicle, HUF x Land Cruiser showcases graphics from its deep history. 

With over 70 years of Land Cruiser heritage to pull from, HUF x Land Cruiser pays homage to the classic models. Mixing workwear silhouettes with modern pieces and custom accessories, the range incorporates details and iconography from the Toyota archives and vintage ads to create new pieces that reflect decades of off-road attitude and Land Cruiser’s design aesthetics. To commemorate this landmark collaboration between HUF and overlanding culture, the crew took a trip to the towering sandstone formations at Mormon Rocks, Calif., with a rare fleet of Land Cruisers and enlisted LA’s USAL Project to capture the off-roading subculture. HUF and Toyota also brought together Land Cruiser enthusiasts at the Malibu Fig Ranch for a meetup. Attendees showcased custom models, connected with fellow enthusiasts and got an up-close look at the 2024 Toyota Land Cruiser.  

During the launch weekend, the HUF X Toyota Sixties T-shirt sold out, with other collection pieces nearly selling out. HUF’s U.S. and Japan stores featured custom window displays, and Zumiez showcased special signage at select locations.  

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This collaboration, facilitated by The Joester Loria Group, follows the HUF x TRD 2023 release. More developments from both brands are due in 2025.