Armor All, Oracle Red Bull Racing Partner for Podium Series Products

Armor All has introduced its latest line of premium automotive care products, the Armor All Podium Series, developed in collaboration with Oracle Red Bull Racing. This new range includes high-performance appearance and air freshener products designed to meet the advanced specifications of Formula 1’s Oracle Red Bull Racing team. Armor All became the official Auto Cleaning and Care Partner of Oracle Red Bull Racing in 2021. 

“Like Oracle Red Bull Racing, Armor All is pushing the limits of innovation in our products,” says Lori Shambro, chief marketing officer, Energizer Holdings (maker of Armor All). “We are excited to bring our customers a lineup of products that set a new standard of excellence. With F1’s total audience size and Oracle Red Bull Racing’s winning history, they’re the perfect partner for Armor All.” 

The Podium Series offers a comprehensive range of products, including exterior and interior cleaners, high-gloss tire shine and protectant wipes, along with advanced technology such as hybrid ceramic formulations that enhance performance and durability. In addition, the series includes premium air fresheners with racing-inspired designs in hanging, vent and spray formats. 

“Our fans often care for their cars as much as we care for our own,” says Christian Horner, team principal, chief executive officer, Oracle Red Bull Racing. “As a team partner, Armor All shares our commitment to winning, our passion for innovation, our quest for championships and our unwavering drive for success.” 

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The series will be showcased at the SEMA Show in Las Vegas Nov. 5-8 and will be available in major retailers worldwide in early 2025.