Bibi Wardak is content editor at License Global, where she covers the licensing industry, the current retail landscape and the latest news on big brands including Amazon, Disney, NBA, NIKE and Netflix. With a diverse background in business journalism and entertainment, Bibi previously held senior editor roles at Entertainment Tonight and MarketingProfs. She holds a master's degree in journalism from the University of Southern California.
Bibi’s Recent activity
Mattel’s new gender-inclusive doll line could shift the paradigm in the toy space for years to come.
How a prolific media company that grossed $17 billion catapulted its own licensing program in just eight years.