Bibi Wardak is content editor at License Global, where she covers the licensing industry, the current retail landscape and the latest news on big brands including Amazon, Disney, NBA, NIKE and Netflix. With a diverse background in business journalism and entertainment, Bibi previously held senior editor roles at Entertainment Tonight and MarketingProfs. She holds a master's degree in journalism from the University of Southern California.
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The ailing agency is actively seeking licensing partners.
The NBA icon revolutionized footwear, put NIKE on the map and amassed a $2.1 billion net worth.