Bibi Wardak is content editor at License Global, where she covers the licensing industry, the current retail landscape and the latest news on big brands including Amazon, Disney, NBA, NIKE and Netflix. With a diverse background in business journalism and entertainment, Bibi previously held senior editor roles at Entertainment Tonight and MarketingProfs. She holds a master's degree in journalism from the University of Southern California.
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Brands are unpacking wins amid the inevitable homewares boom of 2020.
From an early ‘90s kinetic whirlwind to a well-oiled machine, the licensing program of pop megagroup NKOTB has evolved into an ideal blueprint for music licensing. NKOTB’s Danny Wood tells License Global about going...