ASPCA Adds Pet-Friendly Partners

The American Society for the Prevention of Cruelty to Animals has added three new licensees to its roster including American Greetings, fine jeweler Firestar Diamond and specialty pet product company G Mason Group.

American Greetings will create holiday boxed cards and a general line of greeting cards; Firestar Diamond has launched a collection of diamond fashion jewelry under the brand Tender Voices, inspired by the relationship between pets and their guardians; and the G Mason Group will develop leashes, collars, grooming and travel accessories and dog and cat toys to debut in early 2013.

The ASPCA has also broadened the scope of its licenses with Breyer Animal Creations and European Home Designs. Breyer Animal Creations will unveil a new ASPCA Kids toy line in 2013 and European Home Designs will expand its line of pet beds and throws to include pet apparel.

These new additions join recently announced licensee Eyewear Inventions (to read more click here) as well as existing partners West Elm (charity mugs for holiday season) and PBteen (pet pillows).

“We are looking forward to entering 2013 with a robust and diverse roster of new licensees contributing to the ASPCA Collection,” says Helene Gordon, senior director of licensing and retail development, ASPCA. “By engaging with these new partners, we are helping consumers to not only enjoy a range of products, but to feel good knowing they are supporting the ASPCA’s life-saving work across the country.”