Asda Fetes New Waybuloo Line | License Global

Asda Fetes New Waybuloo Line

Characters from the CBeebies preschool series “Waybuloo” are making appearances at Asda stores in the U.K. this week to celebrate the launch of their new baby clothing range.

The line of baby apparel went on sale last week online and in stores at Asda’s George boutiques, and includes sleepsuits, hooded towels, pajamas and bodysuits for boys and girls ages 0- to 24-months.

“Waybuloo” characters De Li and Yojojo are visiting Asda stores across the country to advertise the new range, as well. Additionally, Asda is holding an online sweepstakes for a bundle of Waybuloo product including items from the Baby Essentials range, plush, a DVD box set and books.

“‘Waybuloo’ is a proven and enduring preschool hit with a loyal following, and we’re confident that this beautiful collection, available exclusively at George, will be a huge hit with the show’s youngest fans and their parents,” says Jennifer Lawlor, senior vice president, strategy and planning, consumer products, Zodiak Rights.