Om Nom, the star of Zeptolab’s app “Cut the Rope,” has arrived on a range of children’s t-shirts for George at Asda. The deal brokered by ITV Studios Global Entertainment, licensing agent for the brand in Europe.
The range was designed by Smith & Brooks and is exclusive to the George brand at Asda stores across Europe.
Aimed at both girls and boys ages 6 and up, the collection includes two designs that feature the app’s bold graphics and candy-loving star, Om Nom.
"‘Cut The Rope’s’ strong, funny and exciting graphics are not just memorable in their own right but perfect for children’s t-shirts,” says Fiona Lambert, brand director, George. “This is a brand and a product that will be a hit with kids everywhere and we're thrilled to be launching the range exclusively at George.”