Pet-based art brand plans apparel, pet products, plush and more for multiple markets.

The Sharpe Company and Takkoda have tapped the Wish Factory to create a range of merchandise inspired by Takkoda’s pet art collection Pets Rock.

The new branded line will include apparel for men, women, children and pets as well as fashion accessories, pet products, plush and trend merchandise.

“I have been watching the development of the Pets Rock brand for a number of years and am excited to bring an unrivaled collection of apparel and accessories featuring these one-of-a-kind characters to market,” says Scott Bachrach, chief executive officer, Wish Factory.

The Pets Rock merchandise collection will be available in North America, Europe, Australia and New Zealand.

“Wish Factory has an unparalleled ability to create high-quality collections that resonate both with customers and retailers,” says Kate Polyblank, managing director, Takkoda. “We chose to work with Wish Factory for their commitment to brand development and synergistic product ranges.”