
License Global
August 7, 2018

The Van Gogh Museum has tapped lifestyle brand Vans for a new footwear and apparel collection that brings Vincent van Gogh’s masterpieces to life. The collection celebrates several of the artist’s paintings including “Old Vineyard with Peasant Woman,” “Skull,” “Almond Blossom,” “Sunflowers” and van Gogh’s “Self-Portrait” across a line of classic slip-ons, the authentic sneaker, long sleeve t-shirts, oversized shirts, hoodies, a hat that features van Gogh’s human “Skull” and more. Each item contains a special hangtag that offers historical facts about the artist’s artwork. Key details include replicated brush strokes and a moody color palette. “We are delighted with the Vans x Van Gogh Museum collection, as it ties in with our mission to make the life and work of Vincent van Gogh accessible to as many people as possible in order to enrich and inspire them,” says Adriaan Dönszelmann, managing director, The Van Gogh Museum. “By uniting Van Gogh’s iconic artworks with iconic Vans styles, our partnership brings Vincent’s art ‘off the wall’ and into the world to a new audience outside the museum.” The Vans x Van Gogh Museum collection is available now at Vans.com/VanGogh, Vans retail stores, Vans wholesalers and VanGoghMuseumShop.com.
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