April 6, 2018
British art museum extends reach with bedding, umbrellas, touring exhibitions and more.
First, Wonu has launched a new range of bedding inspired by the V&A’s collection of William Morris prints exclusively in the South Korean market. The line will also be featured on the Lotte Homeshopping channel in 60-minute prime time slots this fall.
In Japan, Kaientai has signed on to launch a line of branded umbrellas and parasols based on the Museum’s collections of arts and crafts wallpapers and textiles. The new range is expected to launch in March 2018.
Meanwhile, the V&A and China Merchants Shekou have joined forces to develop a new design hub in China. The new institution, called Design Society, will be located in the Seaworld Culture and Art Center and will feature a dedicated gallery with the inaugural exhibition “Values of Design,” which features objects from across the V&A’s collections.
In addition, the V&A is
The V&A also recently appointedAlfilo to serve as its exclusive agent in Greater China.
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