Collaboration also marks the British art museum’s first foray into customizable merchandise.
Inspired by the work of architect and designer Owen Jones within the museum, the new merchandise collection includes a raft of stationery, notebooks and wedding invitations, all of which can be personalized by consumers. Additionally, the wedding invitation collection will showcase imagery inspired by Chinese ceramics at the museum.
The partnership between the V&A and Papier also marks the museum’s first foray into personalized products.
“We’re delighted to be collaborating with the V&A,” says Taymoor Atighetchi, founder, Papier. “It’s an exciting process to be able to work with an institution that has so much design history. We were particularly drawn to Owen Jones and felt his designs would translate beautifully onto our products.”
The V&A stationery collection is now available exclusively via Papier.com.
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