ZenWorks and Brandog will expand the British art museum’s presence in the region with apparel, home décor more.
Both ZenWorks and Brandog will aim to secure licensing partners across a raft of categories including apparel, home interior, personal fashion accessories and home décor. Furthermore, both companies will showcase the V&A Museum to potential partners at Licensing Expo Japan, April 26-28, at Tokyo Big Sight.
New partners for the program will also join the V&A’s existing program in Japan, which includes licensees Arakawa for nightwear and lingerie; East for museum retail and exhibition ranges; Itochu for LeSportsac bags; Kuwayama for jewelry; Nikko for ceramics; Romance Kosugi for bed linens; Salonge for aprons and home textiles; and Sony Music Communications for “David Bowie is” exhibition products.
“Our well established business demonstrates the V&A brand and incredible archives are of great interest to the Japanese,” says Lauren Sizeland, head, business
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