The inspirational brand will be brought to life through a variety of content platforms.
Through the agreement, UTA will aim to bring the inspirational sentiments and illustrations to life through a variety of content platforms. The deal also marks the first of its kind for the classic inspirational brand.
“We are delighted to partner with UTA, a premier agency widely recognized as the best of the best, and we are excited to work with them to translate the Precious Moments brand and core messaging of loving, caring and sharing to new media,” says Steve Kosmalski, chief executive officer, Precious Moments. “We know UTA is the right partner, not only because of their proven expertise, but because they recognize the strength and longevity of the Precious Moments brand. The deep connections Precious Moments fosters with consumers makes this brand as timeless and relevant today as when the artwork first appeared on a line of inspirational greeting cards nearly four decades ago.”
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