Both 66°North and Tulipop have revealed a colorful limited-edition children’s apparel line which includes styles for newborns and older and consists of light sweaters, T-shirts, hoodies and caps.
In addition, Tulipop has partnered with travel PR agency White Tiger PR to build a tourism program around its Reykjavik flagship store. The program is targeted to tourists visiting Iceland from the U.K. and elsewhere.
“Tulipop has really had a flying start to 2018. We are thrilled by the reaction to our flagship store and are a step closer to realizing our dream of every tourist visiting Iceland going home with a piece of Tulipop merchandise,” says Helga Árnadóttir, chief executive officer, Tulipop. “As big fans of 66° North we are delighted to be working with the team to create a stylish and colorful apparel line. Finally, we are overwhelmed by the news that our products have been recognized by the industry and nominated for a top LIMA award.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.