TSBA Group Signs Licensees for the National Portrait Gallery

New and existing deals focus on the reopening of the Gallery.
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License Global

March 27, 2023

The National Portrait Gallery
The National Portrait GalleryTSBA Group

The National Portrait Gallery sees new licensees signed as it reopens its doors to the public on June 22 following the launch of its new brand identity.  

TSBA Group

, the National Portrait Gallery’s

global licensing agent

, has signed The Tea Makers of London and MuseARTa as new licensees. The Tea Makers of London specializes in single-origin, fully traceable, estate-grown teas and teaware. Licensed products will include loose-leaf tea and teabags in tins and cartons, tea-scented candles, teapots, cups and saucers and hampers.  

MuseARTa, which focuses its designs in the museum and gallery space, will develop socks, towels and tea towels featuring portraits from the Gallery’s collection.   

In addition, existing licensee, Licensed To Charm, has launched its second collection of jewelry – inspired by the favorite tiara of the late Queen Elizabeth II worn in a portrait by Dorothy Wilding taken shortly after her accession – including earrings, necklaces and a bracelet. Licensed To Charm will also

create a capsule collection of jewelry to celebrate the Gallery’s reopening.  

“We are delighted to welcome new licensees to the Gallery’s roster in time for the reopening this year,” says Jo Edwards, head, global licensing, TSBA Group. “This is a historic moment for the Gallery and, with its rebrand and focus on putting a spotlight on previously unseen portraits in the collection, it is a great time for licensees to come on board.”  

“We are delighted to be working with TSBA, and sharing our new brand with partners, following the culmination of a collaborative creative process with audiences, staff and stakeholders, led by our partner agencies, Edit Brand Studio and Boardroom Consulting,” says Denise Vogelsang, director, communications and digital, National Portrait Gallery. “The new brand expresses our ambition to be a place for everyone, full of life and filled with life stories and we are excited to reopen our doors in June.” 



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