London-based licensing agency Bloom has signed on to represent the Japanese lifestyle brand Tokidoki in the U.K., in partnership with European agent All Round.

Tokidoki has built a worldwide following with its larger-than-life characters, which are showcased on a range of products including apparel, handbags, cosmetics, accessories and collectible toys.

Tokidoki also has a flagship store in Los Angeles, Calif., and product in various department stores and more than 1,000 specialty boutiques worldwide.

Bloom will work with Tokidoki to grow the art-based brand across all major categories with a particular focus on fashion, accessories and homewares targeted at a core demographic of young women ages 15 to 24.

“We are really excited to be representing Tokidoki in the U.K.,” says Libby Grant, director, Bloom. “Having seen the success it has had on its global collaborations as well its own range of product, we feel it is a perfect time to extend its reach in the U.K. market. There is a real gap in the market for an edgy teen girls' fashion brand, and Tokidoki will perfectly appeal to this demographic.”