Tokidoki Secures U.K. Agent

London-based licensing agency Bloom has signed on to represent the Japanese lifestyle brand Tokidoki in the U.K., in partnership with European agent All Round.

April 6, 2018

Tokidoki has built a worldwide following with its larger-than-life characters, which are showcased on a range of products including apparel, handbags, cosmetics, accessories and collectible toys.

Tokidoki also has a flagship store in Los Angeles, Calif., and product in various department stores and more than 1,000 specialty boutiques worldwide.

Bloom will work with Tokidoki to grow the art-based brand across all major categories with a particular focus on fashion, accessories and homewares targeted at a core demographic of young women ages 15 to 24.

“We are really excited to be representing Tokidoki in the U.K.,” says Libby Grant, director, Bloom

. “

Having seen the success it has had on its global collaborations as well its own range of product, we feel it is a perfect time to extend its reach in the U.K. market. There is a real gap in

the market for an edgy teen girls' fashion brand, and Tokidoki will perfectly appeal to this demographic.”