Brand4rent will expand the Japanese character brand across a host of merchandise.

Lifestyle brand Tokidoki has appointed Brand4rent as its licensing agent in Russia and CIS.

Brand4rent will now work with Tokidoki to grow the art-based brand across a variety of consumer products categories, starting with apparel and handbags before expanding to other relevant categories.

Tokidoki, which celebrated its 10th anniversary last year, has built a global presence around the world with its range of characters that are showcased on a range of products including apparel, handbags, cosmetics, accessories and collectibles. Tokidoki has also collaborated with brands such as Karl Lagerfeld, LeSportsac, Onitsuka Tiger, Sephora, Hello Kitty, Marvel and Barbie.

“Finding the right agent in each respective territory is key to our international expansion and growth, and we are thrilled to now be working with Brand4rent,” says Ponneh Mohajer, co-founder and chief executive officer, Tokidoki.  “Based on both distribution of our collaboration product as well as social media data, we know there is a Tokidoki fan base in Russia, and we cannot wait to offer products catered to their demographic.”