Tokidoki Debuts New Character, Merch

Tokidoki, the Japanese pop culture brand meaning “sometimes,” has unveiled a new character–the Mermicorno–and accompanying merchandise.

April 6, 2018

Tokidoki Debuts New Character, Merch

Mermicornos will be supported by a collection of apparel, figurines and more.

Tokidoki, the Japanese pop culture brand meaning “sometimes,” has unveiled a new character–the Mermicorno–and accompanying merchandise.

Created by Tokidoki co-founder Simone Legno, Mermicornos will debut as 2.5-inch vinyl figures in a blind box series. The entire series will feature eight figurines and be available online at

Tokidoki.it

and select retailers worldwide, May 18.

A second Mermicorno collection, which includes apparel, bags, socks, jewelry and other accessories, will debut exclusively at Hot Topic in June. Hot Topic’s will support the launch with an exclusive platinum Mermicorno vinyl collectible figurine with each purchase, while supplies last.

“We are so excited to introduce the Mermicorno family and for the first time, to offer a complete collection in conjunction with our vinyl collectibles launch,” says Pooneh Mohajer, co-founder and chief executive officer, Tokidoki. “To launch in partnership with Hot Topic, the always on-trend specialty retailer, is truly an honor.”

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