Takkoda, creator of the Pets Rock brand, has tapped London-based PR agency Battenhall to implement the PR program for the brand.

The partnership comes as Takkoda prepares to broaden Pets Rock’s reach to different countries after a successful launch in the U.K. The product line for the brand currently includes everything from t-shirts to fire extinguishers.

Battenhall will provide social media consultancy and implement a global blogger outreach program and promotion of the Pets Rock app, which is due to launch in July.