Lawless Entertainment has appointed Metrostar to represent the American art property Suzy’s Zoo for publishing, licensing and merchandising in the U.K. and Eire.

“Lawless Entertainment is thrilled to see Suzy’s Zoo expand further into the U.K. in partnership with Metrostar Media,” says Cathy Malatesta, president, Lawless Entertainment. “We look forward to seeing the continued success of this fabulous property in the U.K. and around the world.”

Metrostar will focus first on the Little Suzy’s Zoo sub-brand, targeting retailers and licensees of nursery products, apparel, books, toys, toiletries and gifts.

“Little Suzy’s Zoo is tailor-made for the British baby market,” says Claire Potter, managing director, Metrostar. “It has incredible empathy and pathos, which are the characteristics all successful art-based baby properties have here. We are very excited to be showcasing this property at BLE this year.”