SmileyWorld Signs More Global Deals

SmileyWorld is continuing its rapid expansion in licensing with news deals in the fashion, food and beverage, beauty and home categories. 

April 6, 2018

SmileyWorld Signs More Global Deals

The company has recently signed a number of new deals in a variety of food categories including sweet and savory snacks, treats, dairy and beverages; French contemporary furniture brand Acrila will collaborate with Smiley on a line of acrylic chairs and freestanding lamps; and the company has releases a limited edition collection of bath and body products with Israeli beauty company Laline.

In fashion, Smiley has teamed up with U.K. online retailer Asos for an exclusive collection for summer; European-based Ami for men’s apparel and accessories; and Benetton for men and women’s beachwear. 

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