License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

SmileyWorld Signs More Global Deals

SmileyWorld Signs More Global Deals
SmileyWorld is continuing its rapid expansion in licensing with news deals in the fashion, food and beverage, beauty and home categories. 

SmileyWorld is continuing its rapid expansion in licensing with news deals in the fashion, food and beverage, beauty and home categories.

The company has recently signed a number of new deals in a variety of food categories including sweet and savory snacks, treats, dairy and beverages; French contemporary furniture brand Acrila will collaborate with Smiley on a line of acrylic chairs and freestanding lamps; and the company has releases a limited edition collection of bath and body products with Israeli beauty company Laline.

In fashion, Smiley has teamed up with U.K. online retailer Asos for an exclusive collection for summer; European-based Ami for men’s apparel and accessories; and Benetton for men and women’s beachwear. 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish