SmileyWorld is continuing its rapid expansion in licensing with news deals in the fashion, food and beverage, beauty and home categories.
The company has recently signed a number of new deals in a variety of food categories including sweet and savory snacks, treats, dairy and beverages; French contemporary furniture brand Acrila will collaborate with Smiley on a line of acrylic chairs and freestanding lamps; and the company has releases a limited edition collection of bath and body products with Israeli beauty company Laline.
In fashion, Smiley has teamed up with U.K. online retailer Asos for an exclusive collection for summer; European-based Ami for men’s apparel and accessories; and Benetton for men and women’s beachwear.
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