Moonpig’s SmileyWorld-themed collection will also be customizable.

GLOBAL–The Smiley Company has secured a direct-to-retail partnership with Moonpig, which will see the retailer launch a collection of SmileyWorld greeting cards.

The new greeting cards range will be customizable and will also allow consumers a photo upload feature.

Moonpig is set to launch the SmileyWorld-themed greeting cards in the U.K., U.S. and Australia.