Smiley Ups its Fashion Factor

SmileyWorld has launched a host of new fashion collaborations featuring the iconic smiley face imagery with retail partners around the world.

April 6, 2018

Smiley Ups its Fashion Factor

New Smiley apparel and accessories partnerships include:

  • Asian fashion retailer IT is featuring Smiley's footwear collaboration with Italian brand Joshua Sanders at its flagship Hong Kong outlet. Featuring slip-on shoes, backpacks and slips, the collection is also available at several other high-end independent retailers worldwide.

    • Ami Paris has launched its first collaboration with SmileyWorld at the French boutique Colette. A capsule collection of 90 tees and 120 sweatshirts featuring Smiley wearing the signature Ami Paris beanie is available now at Colette in Paris and will be released this summer at the two Ami flagships in Paris, as well as better concept stores and department stores worldwide.

      • International fashion chain Zara has released an apparel collection featuring t-shirts and sweatshirts that is now available in stores and online worldwide.

        • Accessories retailer Claire's has a new spring/summer range in its stores across Europe and online that includes backpacks, phone accessories and key rings.

          In addition to these fashion collaborations, Smiley has also teamed with Soehnle for a range of food and personal scales and ironing board covers that will arrive at retail in June. The range features a number of designs underpinned by positive messaging.


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