Smiley Unwraps Sweet Deals with Mondelez, Unilever

The Smiley Company has entered into promotional deals with Mondelez International in Asia and Unilever in France.

September 23, 2018

Smiley Unwraps Sweet Deals with Mondelez, Unilever

Smiley and Mondelez have released on-pack and in-pack promotions on Cadbury’s Lickables and Gems candy products in India and Bangladesh.

The campaign gives customers the opportunity to collect 16 mini Smiley toys, such as fidget spinners, phone stands, puzzles, mazes and stamps, and to buy Cadbury products with Smiley-branded packaging.

Smiley will replicate the campaign in Indonesia, Malaysia and the Philippines through 2019.

Unilever has also paired with the art emoticon brand once again for a second Smiley-branded loyalty program at Carrefour stores across France.

Cartamundi brokered the deal.

The multi-category promotion rewards customers that purchase a minimum of three Unilever products with an opportunity to win one of thousands of prizes including Smiley Premiums, Unilever vouchers, high-tech Carrefour vouchers and even a vacation from Sept. 24-30.

“Smiley brings a smile to

the faces of consumers at retail, and we are helping big brands reach their customers in exciting ways,” says Lori Heiss-Tiplady, vice president, brand strategy, Smiley. “Our FMCG promotions continue to drive sales at retail, and this is opening up more partnership opportunities with the biggest and best in the industry. Working with Unilever and Mondelez is not just building brand awareness, it’s allowing us to create integrated marketing experiences for both retail and online.”