Smiley and Mondelez have released on-pack and in-pack promotions on Cadbury’s Lickables and Gems candy products in India and Bangladesh.
The campaign gives customers the opportunity to collect 16 mini Smiley toys, such as fidget spinners, phone stands, puzzles, mazes and stamps, and to buy Cadbury products with Smiley-branded packaging.
Smiley will replicate the campaign in Indonesia, Malaysia and the Philippines through 2019.
Unilever has also paired with the art emoticon brand once again for a second Smiley-branded loyalty program at Carrefour stores across France.
Cartamundi brokered the deal.
The multi-category promotion rewards customers that purchase a minimum of three Unilever products with an opportunity to win one of thousands of prizes including Smiley Premiums, Unilever vouchers, high-tech Carrefour vouchers and even a vacation from Sept. 24-30.
“Smiley brings a smile to
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