Emoticon company debuts first fashion collaboration with long-time licensee.
The new line will feature SmileyWorld’s newest icon, Sketchy, on a range of women’s lounge and sleepwear.
Etam is a long-time Smiley licensee and previously created product lines that encompassed loungewear, sleepwear, lingerie and more. The companies’ latest partnership is the first time Etam has launched an exclusive collection for the emoticon brand.
The exclusive capsule is now available in Etam stores throughout France as well as online.
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