Smiley Stitches Up Cashmere Kidswear

The new collection, for babies and up to age children 12, will include separates, such as sweaters and hats, that have been individually hand-stitched.

“Smiley loves to collaborate with premium brands that stand for quality,” says Nicolas Loufrani, chief executive officer, Smiley. “Olivier Baby is famous for their beautiful cashmere jumpers worn by the British royal family babies, and we are delighted to have co-created this beautiful, warm and soft range of jumpers with them.”

The Smiley x Olivier Baby collection is set to launch this year at a number of boutique stores in London.