Smiley Launches Fashion Collab in Korea

Smiley has announced a new collaboration with French fashion designer Martine Sitbon and the global release of its sticker book line from Editis.

April 6, 2018

Smiley Launches Fashion Collab in Korea

Sitbon has created a contemporary sportswear collection under her Black concept featuring the smiley face icon. The line, which fuses a range of Smiley style guides,  includes sweatshirts, snapbacks, t-shirts and a range of accessories such as tote bags, clutches and handbags. The collection is now available exclusively online and across 22 concept stores in Korea.

Smiley has also teamed up with the French publisher Editis, owned by Spain's Gruppo Planeta, to expand its relationship for sticker books, previously only released in France, worldwide.

Editis' children's publishing division Livres du Dragon d’Or has created a complete range of sticker products including diaries, calendars, coloring and activity books, as well as an icon dictionary that uses SmileyWorld emoticons. The partners will also release a seasonal range of six small sticker books

for collectors.

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