April 6, 2018
Emoticon brand continues to grow with a collection of books.
The new collection of titles will feature the brand’s vast library of icons and will include sticker books, activity books, interactive journals and other titles aimed at tweens and teens.
Scholastic’s range will also complement SmileyWorld’s range of titles already in the market for adults and kids ranging from illustrated novels to sticker books.
“Smiley is thrilled to be partnering with Scholastic, a leading publisher for innovative and exciting children’s books the world over,” says Lori Heiss, vice president, brand strategy for toys, publishing, digital and FMCG, SmileyWorld. “We are looking forward to creating titles which will spread smiles across the U.K. by bringing to life the core SmileyWorld brand values of self-expression and happiness.”
Scholastic’s first SmileyWorld book is set to launch this fall across the U.K. and Ireland.
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