Smiley Highlights BTS Lines

Among the brand's BTS licensees are Alpa, Pelikan Herlitz, Lannoo, Sportandem and The Stationery Team.?

“Back-to-school licensing partnerships continues to be one of our best performing licensing categories," says Nicolas Loufrani, chief executive officer, the Smiley Company. "With over 12 back-to-school licensees right across Europe and Central America and our products stocked in some of the region's leading retail chains that includes Carrefour, Coop and Leclerc. Our focus as a business is to create a total lifestyle brand, and the back-to-school market is a key ingredient in this, by creating trend-inspired style guides this helps inspire our partners to create a wide range of products that allows their consumers to 'express themselves.'”