Smiley Expands Merchandise Lineup

Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.

April 6, 2018

Smiley Expands Merchandise Lineup

Emoticon brand teams for apparel, food, beauty products, stationery and more ahead of its 45th anniversary.


New branded merchandise includes:

  • Camilla Elphick for women’s footwear;

    • AZNAR Innova for sleepwear;

      • Body Rags for apparel and accessories;

        • Cheeky for kids and teenage apparel;

          • Stone Kids for women’s apparel;

            • Orchestra for babywear;

              • LPP for kids and adults apparel;

                • Poetic Gem for t-shirts;

                  • SpreadShirt for customized apparel;

                    • De Facto for women’s apparel;

                      • Cotton On for women’s apparel;

                        • Strategic Partners for scrubs;

                          • Incidence for toiletry and beauty bags and mugs;

                            • Fire Design for fire extinguishers;

                              • House of Trendz for gifts, storage boxes, stickers and signs;

                                • Hillman for pet accessories;

                                  • Anthaix for back-to-school bags and stationery;

                                    • Franco Cosimo Panini for bags, gifts, mugs and headphones;

                                      • Verlag Dominique for greeting cards;

                                        • Editions Cely for greeting cards;

                                          • Marpimar for greeting cards; gift wrap and gift bags;

                                            • Multiprint for stamps;

                                              • Buffalo Grill for promotional items;

                                                • Baeckens Books for publishing;

                                                  • Dragon d’Or for publishing;

                                                    • Admiranda for beauty and bodycare products;

                                                      • Beverages L’Abeille for juices;

                                                        • Compagnie Patissiere for tartlettes;

                                                          • Fruselva for pure juices and smoothies;

                                                            • Hellema for biscuits;

                                                              • Lutti for jelly sweets;

                                                                • Zaini for chocolate eggs;

                                                                  • Witors for chocolate Easter eggs;

                                                                    • Sevenday for cereal; and

                                                                      • Rolland R+R for ice cream.

                                                                        Additionally, new partnerships for the brand’s 45th anniversary include Palladium for festival boots and Pretty Green for a men’s capsule collection.

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