Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.

April 6, 2018

1 Min Read

Emoticon brand teams for apparel, food, beauty products, stationery and more ahead of its 45th anniversary.

Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.

New branded merchandise includes:

  • Camilla Elphick for women’s footwear;

  • AZNAR Innova for sleepwear;

  • Body Rags for apparel and accessories;

  • Cheeky for kids and teenage apparel;

  • Stone Kids for women’s apparel;

  • Orchestra for babywear;

  • LPP for kids and adults apparel;

  • Poetic Gem for t-shirts;

  • SpreadShirt for customized apparel;

  • De Facto for women’s apparel;

  • Cotton On for women’s apparel;

  • Strategic Partners for scrubs;

  • Incidence for toiletry and beauty bags and mugs;

  • Fire Design for fire extinguishers;

  • House of Trendz for gifts, storage boxes, stickers and signs;

  • Hillman for pet accessories;

  • Anthaix for back-to-school bags and stationery;

  • Franco Cosimo Panini for bags, gifts, mugs and headphones;

  • Verlag Dominique for greeting cards;

  • Editions Cely for greeting cards;

  • Marpimar for greeting cards; gift wrap and gift bags;

  • Multiprint for stamps;

  • Buffalo Grill for promotional items;

  • Baeckens Books for publishing;

  • Dragon d’Or for publishing;

  • Admiranda for beauty and bodycare products;

  • Beverages L’Abeille for juices;

  • Compagnie Patissiere for tartlettes;

  • Fruselva for pure juices and smoothies;

  • Hellema for biscuits;

  • Lutti for jelly sweets;

  • Zaini for chocolate eggs;

  • Witors for chocolate Easter eggs;

  • Sevenday for cereal; and

  • Rolland R+R for ice cream.

Additionally, new partnerships for the brand’s 45th anniversary include Palladium for festival boots and Pretty Green for a men’s capsule collection.

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