The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.

The partnership will see Smiley’s icons featured on 33-, 50-, 75-cl and 1-liter bottles in an attempt to boost sales and brand awareness.

In addition to the on-pack promotion, both brands will collaborate on a range of marketing activities including digital billboard advertising, catalogue advertising and a social media campaign.

The co-branded water bottles will be available across the Belgium, French, German, Russian and Swiss markets through October.