Smiley Drinks Up Branded Water Deal

The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.

April 6, 2018

Smiley Drinks Up Branded Water Deal

The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.

The partnership will see Smiley’s icons featured on 33-, 50-, 75-cl and 1-liter bottles in an attempt to boost sales and brand awareness.

In addition to the on-pack promotion, both brands will collaborate on a range of marketing activities including digital billboard advertising, catalogue advertising and a social media campaign.

The co-branded water bottles will be available across the Belgium, French, German, Russian and Swiss markets through October.

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