The partnership will see Smiley’s icons featured on 33-, 50-, 75-cl and 1-liter bottles in an attempt to boost sales and brand awareness.
In addition to the on-pack promotion, both brands will collaborate on a range of marketing activities including digital billboard advertising, catalogue advertising and a social media campaign.
The co-branded water bottles will be available across the Belgium, French, German, Russian and Swiss markets through October.
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