The Second Summer of Love: London
, follows a group of friends on a night drive who are looking for a fun experience and who bond over their shared hopes, dreams and use of Smiley characters.
“During the last decade, Smiley’s feelgood positive brand heritage has become an acknowledged part of pop culture and music,” says Nicolas Loufrani, chief executive officer, Smiley. “Thirty years ago, this year, the U.K. saw what we’re now calling the Second Summer of Love, and Smiley continues to be at the forefront of this iconic time of fashion, music and art, and we look forward to working on upcoming Summer of Love collections for 2019.”
Michiko London Koshino brand has signed on to create an exclusive line of men’s and women's streetwear inspired by the period. The range celebrates eponymous designer Michiko Koshino’s history
The Michiko London Koshino x SmileyWorld line will be sold exclusively at WEGO, a retailer in Japan, Seoul and Hong Kong.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.