Simone DeSantis Dives into Licensing

The designer has officially launched an eponymous brand.

Designer Simone DeSantis has officially launched her eponymous licensed line. The collections include a range of themes such as florals, novelty, holiday, home/garden and hand lettering.

“It’s been an exciting transition from merchandising/interior design to textile and surface pattern design,” says DeSantis. “For years, I’ve always had to work with what already existed in the marketplace, but now I can truly express my signature style through my own designs. I love mixing different techniques into each collection to give it a more eclectic and hand-selected look.”

Her first fabric line, Electric Florals, is now available on

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