The iconic emoticon will be featured on champagne flutes during a number of private VIP events.
EUROPE–Selfridges and Smiley have teamed up to launch exclusive champagne flutes for the retailer’s private VIP events.
The exclusive champagne flutes will feature the iconic Smiley on the bottom of the glass stem.
In addition, The Smiley Company has renewed its promotional license agreement with the department store for its “Get Happy” digital app, which launched in 2016.
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