Santoro Expands Lineup

Santoro London has partnered with new licensees Keskin Color Kartpostalcilik and CYP Imports, and has tapped existing licensees Muñecas Paola Reina and Pon Pon Edizioni for new merchandise.

April 6, 2018

Studio taps new licensees for dolls, stationery, accessories and more.

Licensee Muñecas Paola Reina has launched a new collection of Gorjuss soft vinyl dolls. The new range includes Gorjuss characters Ladybird, Little Violet, Ruby, The Pretend Friend, The White Rabbit and Toadstools, and each doll is fragranced with a rose and honeysuckle scent. The collection is now on sale in Spain, the Santoro shop in Bath, U.K., and on Santoro’s website.

Additionally, Pon Pon Edizioni, in partnership with Minoas Publications, has launched a Greek co-edition of Santoro’s

If I Were…

book. The book features poetic musings and features Gorjuss artwork.

Santoro has also partnered with Keskin Color Kartpostalcilik as a new licensee for back-to-school stationery. Keskin Color will launch its first collection of Gorjuss designs later this year in Turkey.

Finally, Santoro has also partnered with

CYP Imports. The new licensee will launch a range of products including watches, alarm clocks, jewelry boxes, hair accessories, rag dolls, lunchware, nail kits and picnic accessories. CYP Imports will roll out of the collection in Spain over the next several months.