Rubik's Teams Up with Pac-Man

Rubik's and Pac-Man have revealed the launch of a cross-category, limited-edition collaboration targeting teens and adults.

April 6, 2018

Collaboration will highlight both brands' unique 1980's heritage.

The Smiley Company brokered the deal on behalf Rubik’s. Bandai Namco Entertainment brokered the deal for Pac-Man.

The collaboration will feature retro-inspired designs with hashtag slogans and will aim to appeal to fans of Rubik's and Pac-Man of all ages.

A limited-edition Pac-Man-branded Rubik's Cube also in the works for retail.

“Pac-Man and Rubik's are two of the biggest pop culture icons of the ’80s,” says Lori Heiss, vice president, brand strategy, The Smiley Company. “The Smiley studio has created a very cool style guide based on the current trend for retro games merchandising. I am sure the products from this unique collaboration will be hits and are going to become collectors with all generations of geeks.”

Furthermore, the collaboration will lean towards both brands’ unique 1980’s heritage, when both games shot to worldwide acclaim and global success. Both companies

are currently seeking licensees in categories including apparel, accessories, gifts, homewares, electronics and digital accessories, and novelties.

"Pac-Man and Rubik’s share similar heritage and they are both true icons of the crazy ’80s generation,” says Delphine Janczak, EMEA brand manager, Bandai Namco Entertainment. “They defy times, gender and age but most importantly they both manage to renew themselves while continuing to provide moments of fun to everyone. The combination of these two brands is the perfect explosive mix that will amuse and reunite old and new generations who share a common passion.”