The annual charity event featured apparel, stationery and toys donated by Smiley.

EUROPE–The Smiley Company teamed up with Rays of Sunshine to support the U.K. charity’s annual Christmas party.

This year’s event, which was attended by more than 600 people, featured a range of activities including a build-a-reindeer, hook a Christmas duck, snowball in a bucket, snow dome making, dance competitions and a visit to Santa’s Grotto to receive a variety of gifts donated by Smiley (including apparel, stationery and toys).

“We are extremely proud to work with Rays of Sunshine, who are a like-minded charity who share our vision,” says Matt Winton, marketing director, Smiley. “Our CEO Nicolas Loufrani is very clear in why we do what we do as a business and that is because we make the world a happier place. It’s a great mission and at this time of year there is no greater way to utilize our resources. We hope to have more exciting announcements to make next year with this amazing charity.”