Penguin Children’s has taken digital, film/TV and merchandising rights for art licensing company MGL’s Marsh Mellow brand.

Penguin is now planning a range of product for the preschool property including activity and sticker books with a storybook series to follow.

MGL will handle all other categories including apparel, back-to-school, household and accessories.

MGL is showcasing an all-new style guide for the brand at Licensing Expo, taking place this week in Las Vegas.