The 2017 color will aim to serve as a “symbol” of new beginnings.
According to the company, the yellow-green shade “evokes the first days of spring when nature’s green revive, restore and renew” and aims to signal individuals to “take a deep breath, oxygenate and reinvigorate.”
Furthermore, the color will be available for a variety of categories including fashion, home décor, architecture, beauty, food and beverage design, graphic design and more.
“While Serenity and Rose Quartz, the Pantone Color of the Year 2016, expressed the need for harmony in a chaotic world, Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape,” says Leatrice Eiseman, executive director, Pantone Color Institute. “Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
Additionally, Pantone has partnered with Airbnb to
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