Pantone Reveals Color of the Year

Pantone has unveiled its Color of the Year selection for 2017–Pantone 15-0349 Greenery.

April 6, 2018

The 2017 color will aim to serve as a “symbol” of new beginnings.

According to the company, the yellow-green shade “evokes the first days of spring when nature’s green revive, restore and renew” and aims to signal individuals to “take a deep breath, oxygenate and reinvigorate.”

Furthermore, the color will be available for a variety of categories including fashion, home décor, architecture, beauty, food and beverage design, graphic design and more.

“While Serenity and Rose Quartz, the Pantone Color of the Year 2016, expressed the need for harmony in a chaotic world, Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape,” says Leatrice Eiseman, executive director, Pantone Color Institute. “Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Additionally, Pantone has partnered with Airbnb to

bring the color to life through an experience in early 2017. The first-of-its-kind collaboration will be inspired by Pantone’s vision for the color and Airbnb’s community; however, more details will be announced at a later date.